mind the customer: a weekly newsletter

You have the data. But do you have customer understanding?

Hi I'm Hannah

Former psychotherapist turned customer research with 14+ years experience in qualitative research.

"Hannah makes understanding customers look effortless. If you’re lucky enough to learn from her, do it."

—Sophia D, Head of copy & research

"Hannah is hands down my go-to person for all things customer research."
—Amy P, Business growth mentor

Get practical techniques to sharpen your research — and psychological tips to get closer to your customers.

New posts every Saturday.